 | |  | | Tourism Australia unveils new marketing push in Asia | | Tourism Australia has confirmed plans to accelerate its marketing activities in Asia, with four key strategic projects to be funded this year under the Australian Government’s new Asia Marketing Fund. The new funding - worth up to A$48.5million over the next four years – aims to generate greater visitation and economic returns from Australia’s fastest growing tourism region, expected to deliver A$19 billion in annualised tourism spending by the end of the
decade. Find out more. Read the Minister’s press release. |
| | Tourism Australia campaigns around the globe |
|  | | Australia travel feature in US
news | | From The Los Angeles Times highlighting Adelaide’s culinary adventures to Friend of Australia and noted CBS news travel Correspondent Peter Greenberg, Australia is appearing in the US news just in time for the busy autumn planning and
selling season. Coverage has ranged from fashion magazine Harper’s Bazaar story on Uluru and Sydney to Travel + Leisure’s 6-page ‘Our Definitive Guide to Sydney.’ This week, Peter Greenberg kicked off his “Hidden Gems of Australia,” highlighting Sydney and over the next four weeks he will feature Australia as part of his
series. |
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| |  | | New tourism accommodation survey | | Through Tourism 2020, Tourism Research Australia (TRA) has contracted STR Global Limited (STR) to develop a web-based system to collect, collate and display the performance of small-scale accommodation properties throughout Australia. This system, known
as the ‘Small-Scale Accommodation Survey’ (SSAS), will track the performance of smaller accommodation facilities not covered by the Australian Bureau of Statistics (ABS) thus providing a more comprehensive overview of how the accommodation sector is faring. Find out more. |
|  | | Welcome Kelly Harrison - Industry Events
Manager | | Kelly Harrison will join Tourism Australia as Industry Events Manager on 12 September taking over from Wendy Greenhalf who finished with the organisation last week. Kelly comes to Tourism Australia with 15 years of event experience, the last six
having been the National Events and Sponsorship Manager for the Australian Tourism Export Council (ATEC). Tourism Australia would like to thank Wendy for her service over the past eight years both in Sydney and London. Through this time under Wendy’s guidance we have seen our premier distribution event, Australian Tourism Exchange (ATE) continue to be regarded as one of the best events of its type globally. |
|  | | Register now for the Australian Tourism Directions Conference | | Registrations to attend the Australian Tourism Directions Conference (ATDC) 2012 are open. The annual conference, the third in the series, will be
held at Parliament House on 1 November. The ATDC is the peak industry meeting looking at the long term opportunities for tourism, its high and growing economic value, whilst addressing key issues. The conference also reports on the state of the Australian tourism industry and delivers research and insights. Find out more and register online at www.tourism.australia.com/directions. |
|  | | Blockbuster exhibitions attract visitors to Canberra | | Blockbuster exhibitions such as Masterpieces from Paris, Renaissance and Handwritten are bolstering Canberra’s $1.3 billion tourism industry, a report by Tourism Research Australia has confirmed. Federal Minister for Tourism, Martin Ferguson AM MP, released the Major Blockbuster Events in the ACT report on the impact major events and
exhibitions have on visitor numbers and perceptions of the Canberra region.The report finds that exhibitions were the main reason for visiting Canberra for 65 per cent of those surveyed. Exhibition visitors spend an average of $314 per visit with Canberra’s attractions and businesses. |
|  | | Greater China Travel Mission (GCTM)
2012 | | Seller applications are now open for GCTM, a three day workshop where Australian operators have the opportunity to meet with Buyers from the Greater China regions of Mainland China, Hong Kong and Taiwan. The event targets leisure travel markets and
provides direct access to travel agents, tour operators, media and airline representatives from the Greater China region. GCTM will be held in Shanghai, China from 13 to 16 November 2012. Applications for Australian operators to attend close Tuesday 4 September 2012. Find out more. |
|  | | Applications open for EIBTM 2012 | | EIBTM is one of the leading international events for the meetings, incentives, events and business travel industry. The event will provide operators with an important opportunity to develop new and
strengthen existing business relationships with visitors responsible for organising, making budgetary decisions and influencing business events. EIBTM will run from 27 to 29 November 2012 in Barcelona, Spain. Applications close 31 August 2012. Find out more. |
|  | | Learn more about
the T-QUAL Accreditation marketing strategy | | Industry are invited to a webcast hosted by Tourism Australia that will provide an update on the T-QUAL Accreditation marketing strategy including a summary of the 2011/12 marketing campaign, consumer research
results, and an update on 2012/13 marketing campaign planning. This webcast will take place at 1pm (EST) on Tuesday 28 August, and will last no longer than 30 minutes. Register here. |
|  | | Global Eco Conference
2012 | | The 2012 Global Eco Asia-Pacific Tourism Conference is only eight weeks away. Global Eco will be held in Cairns, Queensland from 15 to 17 October 2012 and provides a unique opportunity for the industry to hear from a host of global experts on tourism and sustainability. The 2012 program
features a lineup of international and Australian keynote speakers including Bruce Poon Tip, Founder of G Adventures; David Wilks from the Department of Conservation New Zealand; Richard Edwards, Founder of GreenSport.travel and Greg Farrell, Managing Director of the Federal Group. |
|  | | Greyhound gives away $1,000,000 to support regional tourism | | Iconic Australian coach company Greyhound is giving away $1,000,000 dollars worth of travel to help struggling regional tourism operators get back on track. Greyhound Australia General Manager Experiences and Marketing Gagandeep Singh said the million dollar campaign was giving away up to 1,000 kilometres of coach travel to anyone booking an adventure activity with Greyhound within
Australia between 20 August and 2 September 2012. Find out more. |
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