"Email Marketing Campaigns are now so much more than sending a bulk message to a distribution list"

With email marketing so widely used, the e-marketer faces a number of significant challenges in maximising the effectiveness of this medium:

• The modern e-marketer is required to produce professional quality HTML emails to capture the attention of the intended recipient.
• Deliverability must be maximised by maintaining pace with constantly evolving aspects of anti-spam technology.
• Market intelligence must be gathered to closely monitor the impact and success of each e-marketing campaign.
• Ethically and rigorously deploy appropriate opt out mechanisms as required by Privacy legislation.

Prodocom’s Email Campaign Manager provides a comprehensive service to assist the e-marketer in resolving the issues of content production, deliverability, campaign analysis and privacy compliance.

• The online HTML editor provides a user friendly, template based interface with which to produce professional HTML content without the need for any HTML programming skills.
• The advanced Prodocom email technology maximises email delivery by overcoming many of the filter processes in place on receiving mail servers.
• Comprehensive reporting is provided for each email campaign. In depth delivery reports coupled with thorough tracking information on open rates, click throughs and forwarding enable the e-marketer to easily analyse the success of the campaign.
• The unsubscribe functionality incorporated into Prodocom’s Email Campaign Manager provides a fail safe mechanism for e-marketers to comply with Privacy laws.

Feature Rich

Build professional looking email campaigns on our feature rich HTML email designer.

Mail Merge

An email campaign can be personalised using up to 100 variables. This level of personalisation opens up a whole new range of uses such as invitations, debtor letters, etc.

HTML and Text Options

Prodocom are able to deliver HTML or text emails and can deliver each message in the accepted format for each recipient.

Unsubscribe Management Service

The tightening of privacy laws ensure that managing opted in email and unsubscribe lists is critical. The Prodocom service is designed to help with this process.