"The mobile phone presents a unique opportunity for brands to engage a target audience in a highly personal and interactive manner"

Australians send millions of SMS messages daily and with over 15 Million mobile phones SMS compatible, this communication channel has quickly become recognised as a dynamic, convenient and cost effective way for marketers to interact with their target market. Mobile SMS and MMS messaging is a highly personal medium through which to engage your audience and the variety of ways in which the channel can be utilised is endless.

Marketers can use SMS as an inbound, outbound, or interactive tool. Outbound messages can be sent to previously "opted in", or subscriber databases. Inbound SMS involves the target audience initiating the contact with the brand, or entity, usually in response to content in another medium. Interactive messaging uses both inbound and outbound messaging to engage the audience in a dialogue.

Premium SMS is charged at a premium above the normal cost of sending an SMS message and is often used as an integral part of an Inbound SMS Premium Campaign. The premium revenue raised in the promotion is then divided amongst the Mobile network operators and the hosting entity i.e. Prodocom and our Client. Using Premium SMS enables marketers to generate revenue and at the very least to recoup some of the costs of the promotion. Premium SMS can also be used as mechanism to purchase content and information such as ring tones, wall paper and information content all of which can be billed and delivered using the mobile device.

Prodocom provides a complete range of Premium and non Premium tools for the Mobile Marketer: