'There’s Nothing Like Australia' launches in the UK

New campaign e-newsletter tool available
A new e-newsletter tool is available for industry to download. Customise this e-newsletter template with your own content, link to a personalised postcard and send to clients or other stakeholders. The template leverages Tourism Australia’s There’s Nothing Like Australia campaign look-and-feel. Download the template.

Online game success in Singapore
A six week Great Australian Journeys promotion has just concluded in Singapore. The Tourism Australia campaign aims to strengthen Australia’s position as the premier self-drive destination for Singaporeans through an interactive competition encouraging consumers to explore 17 key self drive routes developed with the State Tourism Offices and Lonely Planet. Supported by a retail cooperative campaign promoting self drive packages developed by Chan Brothers Travel, the six week competition saw more than 49,000 unique visitors to www.australianroadtrips.com.

New flight site for Korean travellers
To promote the vast range of flight options available for Korean visitors to Australia, Tourism Australia has created a new site www.flight.australia.com. The site, which links from Australia.com, provides users with detailed flight information to Australia. To drive traffic to the site users can also take part in a competition to win a trip Downunder. Coinciding with the online promotion, Hyundai Card holders in Korea can purchase tickets to Australia with six months interest free and get double mileage on money spent in Australia for trips taken between June and August.

Save the date – Australian Tourism Directions Conference
Tourism Australia and the Department of Resources, Energy and Tourism are pleased to announce the inaugural Australian Tourism Directions conference, designed to provide the latest insights on tourism development and tourism megatrends. Australian Tourism Directions, a product of the National Long Term Tourism Strategy will report on the current state of the industry, future directions for growth, will highlight key areas of government policy and the latest research. The launch event will be held in Canberra on 16 November 2010 and for more details stay tuned to essentials.

National Visitor Survey released today
Figures from the Australian Government’s National Visitor Survey released today show Australia’s Domestic tourism market is holding strong for both the March quarter and the year ending March 2010 despite challenges from a competitive international market. Download the report. Read the Minister’s press release.

Business Events Cooperative Trade Marketing Prospectus released
The 2010/11 Business Events Australia trade marketing prospectus was released on 11 June, outlining cooperative opportunities for the business events industry to be involved in Tourism Australia’s Australian and in-market activities during the 2010/11 financial year. Download the prospectus. For further information on the cooperative prospectus, please contact Thomas Hill.

Are you part of a small community in NSW?
The NSW State Budget for 2010-11 included $90,000 for small communities in rural and remote NSW to supplement or establish an internet website promoting their town and tourism attractions. Grants are provided to community based organisations involved in local community promotion that demonstrate a clear community benefit in their application. Funds of $5,000 are available per community for eligible projects that demonstrate community in-kind contributions and who have not received similar funding in the past. Download the guidelines and application form.

Watch the latest news from ATE 2010
Executive General Managers for the Eastern Hemisphere and Western Hemisphere Richard Beere and Frances-Anne Callaghan talk about why ATE is important and some major market trends in each hemisphere. To view these and previous videos, visit the International Video Portal.

New research on Victoria’s High Country
Tourism Research Australia has released a Visitor Profile and Satisfaction Report on Victoria’s High Country. The High Country Visitor Profile and Satisfaction Report is now available for free download.