'There's Nothing Like Australia' campaign unveiled to the Global Travel Trade
Tourism Australia has launched the next stage of its new global tourism campaign - There's nothing like Australia at the Australian Tourism Exchange in Adelaide. Launched to around 2,000 international and local tourism industry delegates, the new campaign uses digital, print and broadcast media to show what is unique and iconic about Australia and why others should visit.

At the heart of the campaign is a new online interactive map of Australia, featuring almost 30,000 images and stories submitted by the Australian people. Potential travellers will be able to access this information to research and plan their trip to Australia using the latest interactive digital media technology at www.australia.com and www.nothinglikeaustralia.com.

Supporting the website is a suite of adaptable digital, print and broadcast advertising materials that give the travel trade the ability to consistently sell Australia's tourism experiences internationally with the There's nothing like Australia message. 

The campaign video, shown for the first time at ATE, was directed by internationally acclaimed commercial director Michael Gracey - best known for his Evian Roller Babies advertisement - YouTube's most downloaded commercial ever.

Accompanying the spectacular images featured in the campaign video is the There's nothing like Australia song written by Josh Abrahams. The use of the song represents a back to basics approach using music to ensure that consumers remember the advertising long after they have seen it.

To view the Minister's media release click here.
To view the media release click here.

Find out how you can get involved
There's nothing like Australia has been designed for the tourism industry and our focus has been on creating materials which can be adapted to support your own business objectives. Tourism Australia has issued the rallying cry, but it's now up to you as the industry to work with us to bring this campaign to life.

There's nothing like Australia has been built to last. It's a campaign for the next decade, not just the next year, but this will only work with the industry's support and enthusiasm. To help you, we have developed the largest ever range of free and cooperative opportunities for you to use with the new campaign.

We have ten free and exciting ways that you can get involved and more opportunities will follow as the campaign evolves.

Tools for industry are available on www.tourism.australia.com and can be customised with your own messaging, offers or news.

Download the tools here.

So come on, get involved. Together we can show the world why There's nothing like Australia!