Last chance for Australians to be part of our new tourism campaign

Share your Australia This is the last day to be part of Tourism Australia's new global campaign - There's nothing like Australia and share your insider holiday secrets on nothinglikeaustralia.com. The promotion closes at midnight tonight, so act now if you want to join thousands of others in promoting our country to the world. From the 20,000+ entries, Tourism Australia will create an interactive map of Australia, searchable by experience type, location, and by 1,000 keywords.

The latest on Tourism Australia's campaigns

Are you using the campaign logo and tagline?
Designed for the Australian tourism industry the campaign logo and tagline can be adapted to suit your own business promotions. With so many Australians getting onboard, here's your opportunity to align your tourism business with the campaign and show the world why There's nothing like Australia. The campaign logo is now available for industry to download and feature on your marketing materials and there are also guidelines for how to use the tagline to promote your region or business.

Tourism Australia's activities around the world

Australia for youth travellers
Tourism Australia has given young people in the US and UK a taste of an Aussie holiday with two 'My trip in a minute' videos. The social media promotion achieved great results with the global networks of viral marketing agencies Adknowledge and Adconian attracting 20,000 viewers with 16 per cent clicking through to Australia.com. The videos follow the Aussie adventures of Anna and Josh and are supported by a new page on Australia.com offering youth travel advice and inspiration.

UK luxe travellers vote Australia number one
For the third year in a row Australia has scooped the coveted 'Best Holiday Destination' award by readers of the UK Telegraph's Ultratravel magazine (quarterly circulation 700,000). The award highlighted our 'superb climate, glorious beaches, fine food and New World wines' - evidence that Australia continues to deliver on expectations of high yield travellers.

Australia attracts German Globetrotters
Tourism Australia is working with leading German adventure retail brand Globetrotter in a promotion targeting German experience seekers. The Globetrotter summer catalogue (1.3 million circulation) will be launched this weekend and exclusively features 100 pages of Aussie destinations to inspire adventure holidays Down Under. The May edition of the Globetrotter magazine Four Seasons also features 16 pages of Aussie content, plus a brochure insert by tour operator Dertour featuring holiday offers to Australia.

Paris metro takes on Aussie flavour
Paris' iconic metro stations will be given an Australian makeover above and below ground in the coming weeks. Staircases in ten stations will feature a collage of Aussie nature, outback and city images, and wildlife billboards measuring four by three metres will make a visual impact at three prominent stations. Tourism Australia's promotion will run until 28 June and French commuters will be directed to Australia.com for airline and tour operator deals.

Tourism industry news

Almost $400,000 invested in tourism's future
The Minister for Tourism, Martin Ferguson AM MP has announced $227,000 in Australian Government funding for two projects under the TQUAL Grants program. The projects, to be managed by the Tourism and Transport Forum (TTF), include the development of a National Tourism Planning Code along with business events management software to track business events performance across the country. More...

New Research and Consultancy Panel
Tourism Australia's tender to form a new Research and Consultancy Panel has been finalised with 44 organisations from Australia and around the world joining the panel. Tourism Australia produces a number of strategic research studies each year keeping abreast of the latest research techniques and allowing us to gather considerable insight on the Australian and international traveller.

Register for Corroboree The Americas 2010
Corroboree The Americas 2010 will be held at Hamilton Island, Queensland from 10 to 13 September. Corroboree 2010 is the premier retail training event for the American, Canadian and Latin American Aussie Specialist Travel Agents. Tourism Australia will accept up to 160 certified Aussie Specialist Travel Agents and up to 80 Australian sellers to attend the event. Applications close for Corroboree The Americas 2010 on Monday 21 June 2010. Register now.

In this edition: 12 May 2010

Campaign countdown: last chance to enter!
The latest on Tourism Australia's campaigns
Our activities around the world
Tourism industry news
What's new online?
This week's visitors

What's new online?

Watch the latest news from North America
Daryl Hudson, Regional General Manager for the Americas, provides a video update on the latest performance data from the region. Daryl's update includes feedback from the recent Virtuoso Luxury Symposium in Mexico City and comment from North American industry partners on Tourism Australia's new campaign. To view this and previous videos, visit the International Video Portal.

New ABS arrivals figures released
There were 5.7 million visitors during the year ended 31 March 2010, an increase of 3 per cent relative to the previous year. There were 1.5 million visitors during the three months to 31 March 2010, an increase of 6 per cent relative to the previous year. More... The Department of Resources, Energy and Tourism produces a detailed analysis of ABS Overseas Arrivals and Departures data in their monthly 'IMPACT' fact sheet.

New research on Australian Capital Territory visitors
Tourism Research Australia has released a visitor profile report on the Australian Capital Territory. The ACT Visitor Profile and Satisfaction Report is now available for free download.

This week's visitors

Corroboree UK, Europe and South Africa wrap up
Tourism Australia, Tourism Victoria and Qantas have wrapped up another successful Corroboree, hosting 300 Aussie Specialist travel agents from the UK, Continental Europe and South Africa. Thanks go to all State and Territory Tourism partners for their support in providing 22 different five-day famil trips across Australia. Early feedback suggests that the event will match last year's 99.7% response rate that on returning agents felt more confident recommending and selling Australia.

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