Does cheap and easy really get you results

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Does cheap and easy really get you results?

You’ve probably seen, and possibly even used those automated email campaign services that promise you unbeatable results for zero investment other than your time. With so many companies now offering these services the fundamental question is are they really an effective method of communicating with your target audience?

At PRODOCOM we believe that if something is too good to be true then it probably is. 
That’s why we try to be realistic in the Email services that we provide our customers and though you pay for them, you only pay if they are successful.

We want to deliver you real results through your email campaigns for prices that won’t break the bank. Read on to find out why some things really are worth spending money on, especially when it comes to communication with your customers.

The problems with free email campaigns

If you’ve ever run one of the free Email campaign services you may have been somewhat impressed by the supposed delivery results; often you will receive a decent amount of reported opens and even some click-throughs. However, the problem remains as to whether these are truly reliable results. 

In our knowledgeable opinion, if you can get all of this service for free then you are definitely missing some vital areas of performance and setup that a campaign with PRODOCOM would ensure, including

 

  • Proper DNS and security protocols

Without the email campaign service provider ensuring that simple security measures such as correct domain name system (DNS) information is set for your emails, you will likely see higher failure rates. With sophisticated email security systems such as sender’s policy framework (SPF), domain key identified mail (DKIM) and domain-based message authentication reporting and conformance (DMARC) now in place in most inbox systems, without proper calibration your emails will not get to where you want them.

  • Inbox screening services

An increasing amount of email servers are now performing screening services before the message reaches your intended audience. This means that emails are opened and the links are checked before the recipient views the email. Most free services will not account for this service in your reports which essentially renders your reports meaningless.

  • Support services

Understandably, free campaigns offer zero or very little customer support for their services. If you have any simple questions about your email campaigns success rate or problems with delivery failures you have no way to resolve the issues.

At the end of the day as the old adage goes ‘you get what you pay for’. So, if you are not paying anything for your email services you surely cannot be surprised if you are getting inaccurate and misleading results.

Choose PRODOCOM for affordable and reliable email services

Our email campaigns are performed on a pay for performance model meaning you will only be charged for Emails that reach your recipient. With no setup costs or subscription fees, we offer you truly affordable email solutions with full customer support and accurate reporting.
 
To discuss your email campaign in further detail, you can contact the team at PRODOCOM 24 hours a day, 365 days a year by calling 1300 132 739 or sending an email to support@prodocom.com.au.

 

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