Resources
Guides & insights.
Practical advice, useful tools and clear answers to help you communicate better — across SMS, email, fax, deliverability and data. Written by people who do this every day.
Practical advice, useful tools and clear answers to help you communicate better — across SMS, email, fax, deliverability and data. Written by people who do this every day.
Thought leadership and practical guidance on getting your message delivered, read and acted on.
SPF, DKIM and DMARC without the jargon, plus the sender details, list quality and sending habits that decide where you land.
Read the guideHow to be clear, useful and human in 160 characters — with worked examples and the setup that lets people reply.
Read the guideWhat old addresses, duplicates and missing consent really cost you in spend, delivery and reporting.
Read the guideA practical way to decide which channel suits the message in front of you, and when to use both in sequence.
Read the guideWhy a text holds 160 characters, why one emoji drops it to 70, and how splitting changes what you are charged.
Read the guideWhy an open is no longer a headcount of readers, and the delivery and response signals to read alongside it.
Read the guideConsent, identifying your business, working opt-outs and the ACMA Sender ID Register, in plain English.
Read the guideEverything you need to get going — most teams send their first message the same day.
Get access, add your sender details and connect the tools you already use.
Write your SMS or email, preview it, and pick your audience and timing.
Import your list — we’ll help verify and clean it before anything goes out.
Hit send and watch delivery, opens and replies in real time.
Small adjustments that make a real difference to how your messages perform.
Put the who, what and when first. Keep it short, add one clear action, and always identify yourself.
Authenticate your domain, warm up gradually, and keep your list clean to protect sender reputation.
Use clear cover pages, send in supported formats, and keep the transmission report for your records.
Validate, de-duplicate and remove inactive contacts regularly — not just once a year.
Monitor bounces, complaints and engagement. They’re the early warning system for your sender health.
Decide your fallback before you send — what happens if an email isn’t opened or an SMS isn’t actioned.
Practical, reusable checklists to keep every campaign sharp.
Everything to confirm before you press send.
Get your list send-ready in a few steps.
Write texts that are clear and get actioned.
The setup that keeps you out of spam.
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