Apple introduces iOS 18 update set to change your Email Marketing Campaigns

Apple's latest iOS 18 update is set to change how users interact with their Mail app. With the introduction of categorised tabs for promotional emails, the traditional long list of emails in your inbox will soon be a thing of the past. This means that users will have more control over how they organise and manage their messages, giving them a better overall experience.

Additionally, iOS 18 will empower users to easily filter and delete messages from specific companies, spelling trouble for generic mass email campaigns. Personalised, well-segmented emails will be more crucial than ever.

Establishing a strong brand presence through email will be key, especially with the introduction of Digest View, which allows users to preview company emails as concise snippets.

By focusing on impactful branding and providing high-quality content, marketers can drive greater engagement with their campaigns in Digest View.

Overall, iOS 18 presents exciting opportunities for email marketers to thrive, provided they adapt their strategies to align with the new changes.

Considering that email marketing already yields an average return of $42 for every $1 spent, it's essential for you to embrace these changes in order to maximise your return on investment in 2024 and beyond.

To navigate these changes and maximise the impact of your email marketing, platforms like Prodocom can offer valuable tools and insights to help you optimise your campaigns for iOS 18 users.