After the pandemic began its society-changing sweep across the globe in early 2020, it was clear that life would never be the same again. No place was this more evident than in the electronic communications sector.
Suddenly phones and electronic devices had changed to an everyday essential, and many communication apps and systems such as Whatsapp, Skype and Zoom became a vital lifeline to both work and social life.
However, it wasn't just the newer communication systems that received a huge spike in usage, it was also the SMS and MMS sectors that saw a massive increase.
SMS on the rise during the pandemic
After a brief drop in usage at the very beginning of the pandemic due to reductions in activity by the travel, hospitality and tourism trades and restrictions in overall movement, commercial and transactional SMS usage not only rallied but came back stronger than ever before. Recent figures showed that global daily commercial and transactional SMS use grew from pre-pandemic levels of 1.1 billion to 1.3 billion during the pandemic.
Experts have attributed this activity spike to two main reasons.
Firstly, being that businesses needed a universal tool of contactless communication between themselves and their customer base and due to the nature of SMS services not requiring any form of internet connection, SMS was the ideal candidate for the task.
Secondly, the pandemic also spawned a rise in other electronic and e-commerce demands and as such, SMS was seen as a great way for companies to deliver many different kinds of materials such as payment verifications, banking services and other transactional information like boarding passes and receipts.
What lies ahead for electronic communication?
Overall the increase in SMS and other electronic communication usage shows a clear correlation between the increase in personal mobile phone use as well as business demands, and it’s a trend that is not expected to end in the forthcoming years.
There are estimates that the telecommunications market is expected to grow significantly in the near future. Recent data from market analyst’s Global industry Analytics Inc, predicts spending to increase in the telecoms sector from $170 billion in 2020 to over $400 billion by the year 2026. Of this $400 billion, the messaging services revenue of SMS, MMS and RCS is expected to account for over one-third of the total figure.
The right time to invest in SMS, MMS and RCS for your business
As you can see, the figures speak for themselves. If the trends continue to rise in this sector as predicted, now is the time to be adopting SMS and other forms of electronic communication. Boost your marketing efforts and interact regularly with your customers using one of the world’s most popular forms of communication.
If you are interested in finding out more about the many different forms of electronic communication available to you, please contact the experienced team at Prodocom today. As Australia’s market-leading electronic communication managed service provider, we are confident that we can help you achieve your company’s marketing goals.