Why batching campaigns matters more than ever
Why batching campaigns matters more than ever
Reaching your audience's inbox is more challenging than ever. With email service providers (ESPs) and spam filters tightening their rules, businesses need to be strategic about how they send bulk emails. One of the most effective ways to improve your email deliverability is to send your campaigns in batches.
The deliverability dilemma
Over the past few months, we've observed a concerning trend: two major providers have begun blocking campaigns that send too many emails concurrently. This isn't just an inconvenience; it's a critical threat to your campaign performance. If your messages are blocked or sent to the spam folder, your chances of engagement and conversion drop significantly.
Why batching works
By sending emails in controlled batches with a maximum of 10,000 contacts per hour, you reduce the risk of triggering spam filters or ESP rate limits. Here's why this approach is so effective
- Avoids ESP thresholds: Email providers often set limits on the volume of messages accepted from a single IP source in a short timeframe. Batching helps you stay within those limits.
- Improves reputation: Delivering your emails gradually demonstrates consistency and reliability, which in turn improves your sender reputation over time.
- Reduces bounce rates: Smaller, segmented sends enable better targeting and cleaner lists, resulting in fewer bounces and improved metrics.
- Enhanced monitoring: With batch sending, you can track performance in real-time and adjust if you see issues with deliverability or engagement.
How Prodocom helps
Our email infrastructure is designed with deliverability in mind. When you send a campaign through Prodocom, our servers automatically route your messages to the appropriate destination servers. This intelligent sorting ensures your emails are optimised for delivery and have the best chance of avoiding spam filters.
We strongly recommend that all clients adopt batching for their bulk email campaigns. Whether you're sending to 10,000 or 100,000 recipients, breaking your list into smaller batches is a simple yet powerful tactic to protect your sender reputation and maximise results
Expert support when you need it
Setting up batch sending doesn't have to be hard. The Prodocom support team is here to assist you every step of the way. We can help you configure your campaigns for batch sending and provide expert guidance on best practices to ensure you get the most out of every send.
In summary
Batching your email campaigns isn't just best practice; it is now a requirement to ensure your message is delivered effectively. As digital communication becomes increasingly complex and restrictive, being proactive about how you send emails is crucial to staying ahead.
Trust in Prodocom to guide and support your communications strategy, ensuring your message always lands where it matters most: the inbox.
