Many people wonder, “Does email marketing still work?” The reason people have this question is because email marketing is considered a relatively older form of communication, at least in terms of the internet age. Most of us tend to believe that newer is always better, but that isn’t true in this case. Did you know that email marketing has a return on investment (ROI) of 4400%? In this day and age, it is standard for people who have phones and computers to also have an email address. For personal use like browsing social media, or for work-related purposes like LinkedIn, you’ll still need an email address to sign in.
That is why your business’ marketing strategy is not complete without email marketing. Simply put, email marketing is a powerful and essential tool to have in your arsenal, because it gives your business a direct channel to communicate with your customers. It is also the easiest way to start generating leads for your business. If you want to reach your target audience professionally and effectively, email marketing is the right choice for you.
Hiring an email marketing service may seem daunting at first, but it’s actually not that complicated. At PRODOCOM, we provide the best email marketing service in Australia. Whether you are looking to send a simple announcement or a monthly newsletter, we have got you covered. Our professional service team is ready to guide you through the process and make sure you’re communicating to the right audience.
One major advantage of using an email marketing service is automation. If set up correctly, automation minimises human error and ensures accuracy. In every business, time is always a limited resource and having automated email marketing can save you both time and money. Automation means you can work smarter rather than harder, getting key messages out to your target audience, while saving time to let you focus on your core business.
Our online email marketing tool gives you the option to fully customise and schedule emails. These emails can be sent at a specific time and date, or triggered to send when certain conditions are met. The tool can also help you stay organised by allowing you to segment your target audience into different groups. You can create one mailing list for new subscribers and another one for long-time subscribers. This feature allows you to run your campaign exactly how you want it.
Although email marketing can be automated, it does not mean you can’t also personalise your content for your audience. No subscriber wants to read a generic email that is sent to everyone. They want to know that brands care about them. Email personalisation can start with something as simple as putting their name in the subject line, since readers are more likely to open emails that are personalised to them. With an email marketing tool, data can be leveraged to make your emails even more personal. This option includes concepts like sending subscribers an update on products they might be interested in, based on what they have purchased in the past. This type of personalised approach can also significantly boost sales.
Email marketing is cost-effective
Traditional methods of marketing – like purchasing airtime on TV or ad space on billboards, or even sending out physical mail – can be very costly, not to mention often ineffective, particularly as you would have to pay for print, postal, and ad space, which are all more expensive than email marketing. By comparison, email marketing is easily affordable, and as your business grows, so will your email list. Building an email database allows you to keep track of your customers and keep them up to date with the latest news and promotions.
An email marketing tool can help you learn what success looks like by analysing key metrics. These metrics give an indication of the performance of your email, and how subscribers are responding to them.
The open-rate and click-through rate can show whether or not your readers are interested in your content. If one of your emails gets a high open-rate and click-through rate, you might want to start producing more similar content, as these metrics indicate that the content is well-received by your audience.
On the other hand, if you have high bounce rates and low open-rates, this might be an indication for you to sit down and analyse your content. Is it not performing well because of the key message, or is it because of the visuals? Is your email too long? Does it contain too much irrelevant information? Are you forgetting to personalise your email by including the name of the reader in the subject line? These are some things to consider when adjusting your content based on the metrics.
Progress also involves trial and error, testing what works and what doesn’t, and learning as you go. The more you understand your customers, the more you can adapt to valuable insights about them, which allows you to fine-tune your communication even more precisely to achieve maximum impact.