Measure your success with comparative reporting from PRODOCOM
Measure your success with comparative reporting from PRODOCOM
Comparison has long been the benchmark for successfully judging many areas of business. It is also an incredibly important tool when trying to surmise whether your business’s marketing strategies are growing in success and reach or declining with each subsequent attempt.
At PRODOCOM, we think that the most important thing is to keep our clients moving from strength to strength, because if you are successful, so are we. That’s why we offer our clients a full spectrum of email reporting analysis tools including A/B comparison, to ensure that you know that your business is moving in the right direction.
How does comparative reporting work?
Comparative reporting is a very simple process when you work with our team at PRODOCOM. When you access our online email management suite you simply select the emails you wish to compare and our system will take care of the rest.
A report will be generated with clear and understandable headings for each area of your typical reporting including click-through rate, successful deliveries and open rates. This report can be viewed online and is also available for download as a .csv file for you to utilise for your own further analysis.
Benefits to comparative reporting
Financial growth and increasing your customer base is the goal for all companies in today’s marketplace. There is no easier way to do this than by studying previous results in comparison with your latest achievements. Comparative reporting from PRODOCOM has key benefits and uses including:
● Improve your marketing effectiveness – Monitor your conversions and marketing goals over a period of weeks, months or years, gaining important knowledge on your vital interactions with customers.
● Monitor strategy success rates – if your company has decided to change its tactics regarding customer engagement through its email campaigns, comparative reporting provides you with the data required to analyse which strategies are successful and perhaps, more importantly, which aren’t.
● Track seasonal promotions – for those working in eCommerce and retail, looking for accurate information across several seasons is always important and a comparative report can provide you with the clear results you need fast.
● Increase your team’s awareness – Highlighting mistakes is never an easy thing to point out to your hard-working colleagues. However, by laying out clear and simple information in comparative reporting you can show your team what's working and what's not.
Email delivery and reporting are done the right way with PRODOCOM
A competitive edge is what often makes the difference between your company being successful or unsuccessful. Making sure that your business has all the right information and marketing leads is the goal of the PRODOCOM team, and we are determined to make sure that your business has all the best tools and information available to make that happen.
Our email campaigns come with highly accurate and customisable reporting that is tailored to your individual needs. We also pride ourselves on making sure that as many of your emails get through to your target audience as possible, while only charging you for the emails that we actually deliver. For more information on how PRODOCOM can help make your company's email campaigns the best that they can be, contact us today on 1300 132 739.
