Spoofing used to work nicely, but with DMARC email security rolling out to more and more email servers, it can result in up to 30% of your emails either going to spam or not getting to the end recipient at all. What’s worse, you will get a report saying it was delivered — delivered to the mail server, that is, but perhaps never to the intended recipient.
We work with you to ensure everything is set up right the first time, and you will notice the difference in the effectiveness of your campaigns: your emails will actually get into inboxes.
Deliverability checks
When you create an email via our website, you have the option to run a deliverability check. We make sure there are no domain mismatches that may trigger DMARC failure, and check the subject line and email content for spam triggers. You get a report on screen, which you can also send as an email — we identify the issues so you can resolve them, or call us for advice.
Is it a recipient, or a server, opening the email?
Did you know some email servers will receive, open and check all links in an email before deciding whether the recipient address even exists? This can put your reporting completely out of line with what really happened. Our tracking reports use an algorithm to determine whether we believe the tracking resulted from server or user activity — and in Campaign Board, conditional emailing only triggers an automated email when we see recipient, not server, activity.
Do it right: get the emails into inboxes, and get true and accurate reporting and automated activity. Download The Science of Emails below to learn more.