Try a couple of options with samples of your database, see the results, then send the best option to the rest — testing content, subject line and email pre-header.
With A/B Testing you have three message sections: Message, Message A and Message B.
The Message section is where you create a “master” message. You can then copy and edit it with the relevant changes for each of the Message A and Message B sections — quickly creating the A and B messages without rebuilding everything from scratch.
Once you’ve created your A and B messages, upload your full list of recipients and select how many receive Message A and how many Message B.
As the results come in, they are displayed in the Compare Results section — delivery, opens and click results for the two messages, with a refresh button to update them as they arrive.
From the results you can send the best-performing message to all remaining recipients, or to all remaining recipients plus the recipients of the other message. Make the selection manually, or have it made automatically from delivery and tracking results after a set time.
No monthly or sign-up fees — and our team is on the phone 24/7 if you need a hand.